Video marketing has redefined how brands target their audience to market and sell their offerings. Over the past few years, the growth of video marketing has been exponentially high. One of the primary reasons behind this development is the engaging nature of video content. The new-age social media platforms are designed to favor videos.
A recent study found an 80% increase in video watch time on Instagram. From product demonstrations to entertainment and news, Instagram is populated with different types of videos.
Video As A Marketing Tool
Social media platforms aren’t just limited to social connections in the contemporary digital era. They have also proved to be an excellent platform for brands and marketers promoting new products and services. Video is being leveraged in different forms to market and sell products and services.
For example, product demonstration videos are great for educating the audience about products and services. It helps address all concerns related to the features and benefits offered by a product or service. Similarly, advertisement product videos are used to entice the target audience through offers and discounts.
Instagram Video Marketing Hacks
Now that we know how brands are leveraging videos to market and sell their products on Instagram, let’s dive into some of the best video marketing hacks for this platform.
1. Short Videos Work Great
It’s not a secret that the attention span of online users is relatively low. Therefore, most Instagram video features, such as reels, stories, etc., allow users to post short videos. The only exception, in this case, is IGTV, which will enable users on Instagram to post videos up to 60 minutes long. These videos can last up to 60 seconds. Most marketers follow the 30 seconds rule and their marketing videos are not longer than half a minute.
A research study found that the Instagram videos that generate the most comments are 26 seconds long. One can use a Video Maker to trim out unwanted clips. The human brain processes visuals a lot faster than texts, and therefore the scrolling speed on Instagram is also high. Keeping the videos brief and engaging will surely bring the desired results.
2. Leverage IGTV Videos By Sharing Links
One of the biggest drawbacks of posting content on Instagram is that you cannot share the links in the descriptions directly on the feed posts. However, you can share it in stories if you have a follower base of over 10,000. Most people have relied on the ‘link in bio’ feature to share external links.
This provides some flexibility to share links in the profile, but most followers are not keen on checking the link in the bio. Creating IGTV video content will help you easily share external links and get your target audience to take the following steps. Users can share the link in the description for the IGTV videos posted on Instagram.
3. Don’t Ignore the Subtitles
You will be surprised to know that over 83% of Instagram users watch videos on mute. It can really limit the potential of your video if you are trying to communicate an important message. People might also skip through your videos in the absence of required subtitles. If you want them to stick to the end, make sure that you add subtitles to videos.
Subtitles can also help overcome the language and accent barriers for a global audience. You can use a dynamic Instagram video editor like InVideo to add subtitles quickly.
5. Thumbnails are Important
Click-worthy thumbnails for videos never go out of fashion, and it also applies to Instagram videos. Creating attractive thumbnails is a great way to drive engagement and improve the performance of your videos. Although Instagram videos are set on autoplay by default, many users turn off this feature to save data.
Attractive video thumbnails can boost your video’s performance in this case. For creating thumbnails quickly, you can take a still from the video and then remove its background.
6. Create Persuasive Captions
Captions can be a real game-changer for videos, and you must utilize them wisely. Putting some effort into writing good captions for your videos will surely deliver good returns. Writing captions between 1000 to 2000 characters long usually generates the highest engagement on videos. Captions don’t just have to be fancy sentences. You need to add context for the audience to convince them.
7. Tag Products in Your Ad Videos
One of the best features offered by Instagram that is relatively underutilized is product tagging. Tagging products featured in your advertisement is a great way to attract the audience into buying the same. For example, when you tag a product in your sales video, users will see a shopping cart icon. It will help them stay informed about the offerings. Then, people can tap on the products and click on the same to visit the landing page. Here, they can learn more about the products and buy them.
8. Leverage the Power of Live Videos
If your goal is to boost engagement on your social media handles, there is nothing better than running live videos. It allows you to communicate with your audience in real-time and address their queries.
Since you will directly engage with your audience, it will drive more traffic. Planning the timing of live videos is crucial to its success, and it can be a game-changer. You can research the best time to go live as it varies based on your target audience’s geography.
9. Keep a Tab on your Instagram Insights
Instagram insights are compelling and can be a game-changer for your video marketing efforts if used prudently. Frequently posting videos can help you bank on these insights better. You can take the required actions based on how the target audience has interacted with your posts. The data gathered through these analytic tools can help you create better videos in the future.
Final Words
The contemporary social media age is the best time to bank on video marketing. However, the increasing competition demands you to put in extra effort for achieving the desired results. These Instagram video marketing tips combined with a powerful video editor like InVideo can be a gamer changer.